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Co Launch

Collaborative Launch Management

Plan and execute a successful online course or program launch, so you can focus on your sphere of genius, all with a team who you can count on.

You’re a successful creative with a thriving business.

You’re ready to share your big idea with the world, but the thought of launching your program or course freaking you out. There's just so much tech, and so much to remember!

"The panic is attacking me"

- Rex from Toy Story


You know that there’s a lot to do with a launch, but how do you know what to do and when?

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    You’re brilliant at what you do, but you know you don’t have all the tools, team members or skills to pull a launch together?

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    How do you find the team to help you? Managing people is stressful! That’s why you work for yourself.

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    You’ve seen other people panic at the last minute about all the things they need.

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    How will you know you have everything you need?

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    Your partner or friends are already stressed about how it’s going to affect you or your relationships.

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    You know you want to share your knowledge with the world, but you don’t want the stress, panic or time-suck that comes with doing a launch on your own.


"Reach for the sky!"

- Woody from Toy Story

You want the joy of a successful launch!

The raving students who lap up every word you have to share with them. A course that is easy to access for students, and that’s easy for you to keep up to date. You want a team that delivers things you need days or weeks before you need them because everyone is on the same page. You want to go into your launch secure in the knowledge that everything is organised and ready, and that you still have immense creative juices flowing.

You want the whole launch process to feel like child’s play! Fun, Easy, Smooth!

You can go from frazzled & stressed out to happy creative sharing your genius

with the support of our CoLAUNCH system.

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You've got a friend in me
You got troubles, I've got 'em too
There isn't anything I wouldn't do for you
We stick together and see it through
'Cause you've got a friend in me

~ Theme song from Toy Story

Maybe you’ve launched before and don’t know how this will be different.

Perhaps you’ve bought a launch task list and looked at everything you needed to do and changed your mind. You know the stress involved in getting everything together for a launch, whether you’ve done one yourself or watched someone else do it.

Maybe you’ve seen those 7 figure businesses launch and wondered how they do it and look so good at the same time.

Having an experienced team to support you during this time can make all the difference!

Lists are great, but experience and the human touch can make the biggest difference.

We’ve been in the trenches during a launch, and we bring that experience to support and guide you through your next launch.

"You have saved our lives.
We are eternally grateful."

- The Aliens from Toy Story


Movie quotes are great, but this is what our real clients have to say about the support we provide:

You can launch on your own. You've probably done it before.

How would a launch be different if:
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    You know exactly what you have, what you need and where to get it for your next launch.

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    Your to-do list is clear, easy to understand and totally doable

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    The technical aspects are sorted out without you having to learn a ton of new skills

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    All the bits and pieces are ready days or weeks before they're needed

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    Your team members deliver on time without you ever chasing them

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    Everyone involved has clearly defined goals and is on board with your ideas

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    You have someone explain all the numbers to you in a way that makes sense and excites you. Not a bunch of scary spreadsheets

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    You feel like you’re solidly working in your sphere of genius

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    You get all the sleep you need every night leading up to and during your launch

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    Your family sees you and spends quality time with you during your launch

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    The money flows into your account, but you aren’t overwhelmed handling questions and clients

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    Your creative juices flow and you’re excited to share with the world

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    You look forward to your next launch before your current one is finished.

Sounds like pie in the sky dreaming, doesn’t it? It’s not!

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Our system utilises the skills of our entire WAHM team.

We assist you with everything from pre-launch checklists and strategies, to running your online course with ease and expertise. We help with the tech, people management and workflow so that you always know what’s needed of you and when.

Lenny the binos
Not Lost. Not Anymore

What planet are you on?

A snapshot of your launch strategy, team and outcomes drawn up from a series of zoom calls and questionnaires to make sure you're clear on your goals. We can make recommendations for gaps that need filling.

To-Do to TA-DA!

A customised Task Management Template in ClickUp. Set up for you and your team, mapping out every task, who will do it and when for your unique offering.

Systems Check

A tech and platform audit to ensure all your platforms are set up correctly and everything that needs to be is hooked up correctly. We will guide you through any accounts that need to be set up.

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Falling with Style

Ignite your Launch

Creating or updating your Sales Page. Installing the plugins that help to ensure that everything runs smoothly. Looking after your website during the duration of our contract.

Rocket your Course

Assistance with creating your online course and ensure all tech is in place and set up correctly. Managing the process of setting up payment platforms, email marketing and program-related communications.

Countdown Promotions

Email marketing and social media posts prepped and scheduled for the launch period. Includes multiple platforms for social media, and updating the posts for each platform and audience. Email marketing includes build-up, pre-launch, launch and post-launch sequences set up.

Lego Buzz Lightyear
To Infinity & Beyond


Know the numbers for your business and the launch specifically. Not only the spreadsheets to explain and track your numbers but access to our numbers guru who can make numbers fun and useful for creatives.

Blast Off Support

Inbox and Student management for the launch, course and ongoing. Student group engagement, dealing with queries, following up on payment plans and generally making your inbox not so scary

Orbit on Autopilot

Ongoing Social Media management, email marketing and student communication.

Working with WAHM on your launch is a collaborative experience. We work WITH you to ensure that YOUR launch is the best it can be.

The tools we use to manage your launch include:

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    ClickUp to manage your launch task list,

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    Telegram or Slack to connect with you on questions and team chat,

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    1Password to manage passwords,

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    WordPress for your website and course platform

and we do it all with the juggling pizzazz of a Work at Home Mom.

We recommend that you start the process at least 2 months before you plan to launch your program, but 3-4 months in advance is ideal.

Our system runs for 6 months which include 12 weeks pre-launch, 4-6 weeks launch period and 8-10 weeks post-launch.

We start with a one-hour Zoom call to chat about your goals and strategy for the launch. Followed by a questionnaire and another Zoom Call afterwards introducing you to the team who will be working with you. We continue with regular, monthly calls throughout the launch preparation, launch and post-launch period.

Next, we set up your customised task platform, and share that with everyone on your team. We offer complimentary, DIY training on the platform, for anyone new to the platform.

Once we have these key aspects set up we move into the doing, scheduling and coordinating of the launch with you. You will have a dedicated Launch Commander and a team who commit to giving their best to your launch.

What is the investment?


$10,997 Once-off Payment

CoLAUNCH Payment Plan

$1,997 per month x 6

We’re a team of work at home moms who are passionate about tech and working with creatives. We’ve created this system to support the people we know we work best with.

This is for you if:
  • You’re a creative ready to teach your knowledge
  • You know what you want to put out into the world, you just need support and direction to move forward
  • You’re excited to work with a team, even if you’ve never done it before
  • You’re brilliant at what you do, but realise you don’t have all the skills needed for a launch.
  • You’ve got a business coach, and are looking for the skills to launch, not coaching
  • The flexibility of a virtual team is appealing
  • Working with Moms is an empowering thought
  • You’re based in the European time zone, or happy to communicate during work hours in this time zone.

"You've got a play-date with destiny!"

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- Lotso from Toy Story 3

This is not for you if:
  • You’re unsure of what you want to launch
  • You don’t want to use new tools or learn new ways of doing things
  • You’re looking for launch or business coaching
  • You want strict office hours, and don’t value flexibility
  • The idea of the occasional child in the background of a call is abhorrent (It even happened on BBC News!)

"Oh, I hate all this uncertainty!"

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- Rex from Toy Story

It feels like everyone is launching something at the moment. Wouldn’t it be amazing to be one of those people with a 5, 6, 7-figure launch?

You’ve read the e-books, and signed up for various training courses on how to launch, but it all just looks so complicated. Wouldn’t it feel amazing to have a team on your side, helping you do ALL.THE.THINGS on time and without stress?

It’s possible. Nicola launched her second course while she travelled around New Zealand with her family in a campervan. Oh, the joys of living on an island that’s essentially COVID free already!

So what makes the team at WAHM So special?

"You're cute when you care."

- Bo Peep from Toy Story

Bo Peep and sheep

WAHM WorkSpace is a team of technically-skilled Work At Home Moms. The majority of the team is based in beautiful, sunny South Africa, however, we recently went global with a team member in New Zealand. We have team members who specialise in everything from WordPress websites, to accounting; and copywriting to small business processes.

At WAHM we know how a creative mind functions. We love your attention to detail. We understand that your brain doesn't like the daily grind. We talk in colour and can think in feelings!

We love the technical side of things. We love number crunching (well some of us do!). We love sorting inboxes. We love managing clients and following up. It's our superpower!

A WAHM VA is different because

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    She's part of a team, so she's always got back up.

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    She's motivated to upskill and has the opportunity to attend multiple training sessions

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    She's a mom - she knows what it means to juggle roles.

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    She's entrepreneurial - most of them have other businesses they run as well.

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    She's been handpicked to offer the best services to creative entrepreneurs in particular.

"I have a question. No. Wait.
I have ALL the Questions."

- Trixie from Toy Story



We’re moms, these are things that play over and over in our homes and our heads. If we’re going to have a launch system, you can’t avoid references to rockets and space, so why not tie it into a series of movies about working together (Collaboration) that also has quotes for rockets and space (Launch).